3rd International Conference on Media and Crises (ICMC 2021)

Tackling the Infodemic:
The Role of Communications in the COVID-19 Crisis




on March 2021
Islamabad, Pakistan

About

The International Conference on Media and Crises (ICMC) is a landmark academic initiative by the Government of Pakistan to highlight the role of communications in conflicts and violence regionally and globally. The conference, held annually since 2019, features national and internationally renowned academic scholars, senior journalists, government officials, communication experts and crisis specialists.

About

The International Conference on Media and Crises (ICMC) is a landmark academic initiative by the Government of Pakistan to highlight the role of communications in conflicts and violence regionally and globally. The conference, held annually since 2019, features national and internationally renowned academic scholars, senior journalists, government officials, communication experts and crisis specialists.

CONFERENCE SUB-THEMES

The papers received for ICMC2020 were about the following issues

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ICMC 2021 Theme

Tackling the Infodemic: The Role of Communications in the COVID-19 Crisis

While the Coronavirus is a health crisis first and foremost, it is also important to note that it has been a major communications challenge, also referred to as an ‘infodemic’. As governments and the public alike struggled to understand the virus and the measures needed to be taken, a lot of information and misinformation was seen on issues ranging from awareness of the symptoms, to education on treatments and prevention, and guidelines for people living in their homes, and businesses on tackling this emergency. In this regard, a number of key institutions and organisations have played critical roles in the communication sphere, by informing the public through formal and social media, providing clarity on the complexity of the virus, and helping dispel falsehoods and conspiracy theories existing in the public discourse. These institutes range from government agencies, to media organisations, health practitioners, civil society groups and even private businesses through Corporate Social Responsibility. It can well be argued that the efforts of these actors have saved millions of lives by helping to sensitise and simplify factual information on the pandemic, and counter false or misleading information that could have proved lethal. ICMC 2021 will showcase the efforts of these initiatives, highlighting their strategies and successes, providing insights into how current efforts can bolstered and, what lessons can be applied to future efforts.

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Speakers
Sessions
Universities national + International
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Research papers received

ICMC 2021 Sub-themes

Driving Behavioral Change Based Content on COVID Crisis

Assessment of initiatives that have educated the public on the pandemic and its mitigation. Special focus will be paid to projects and institutes in the Civil Society and Public sector, how they targeted vulnerable audiences, and their overall impact.

Impact of COVID on Social Cohesion

The pandemic has had repercussive effects on communities, particularly vulnerable groups. Attention will be drawn to the impact of the crisis on social cohesion within and between communities, and the efforts of various organisations to tackle these challenges.

Research and Intervention Design for Coronavirus Awareness

Researchers, as individuals and as institutes, have been valuable in helping understand what misconceptions lie in the public’s understanding of the pandemic. This session will focus on the findings of research studies on the pandemic and how they have contributed towards our comprehension of the public’s view.

Mainstream media and COVID Sensitization

This theme will focus on the mainstream media’s efforts following the virus, with particular emphasis on health coverage and awareness campaigns of media organisations and how they helped to inform the public on the pandemic. Attention will be drawn to large media organisations and their work on the crisis.

Social Media and the COVID Crisis

Social media has been a major actor in informing and misinforming the public on the crisis. The spread of disinformation on the crisis, including conspiracy theories, false cures and divisive rhetoric, ran rife on online platforms. In this regard, organisations have been dedicated to online discourse, by verifying falsehoods and providing factual information on the crisis. Focus will be paid to actors and agencies that played instrumental roles in the online space through fact checking/debunking and verification.

Public Sector and COVID Response

This theme will showcase success stories from government institutes, particularly the Ministry of Health, governmental projects, and the National Command Operation Center, on the communications front of the pandemic.

Private Sector, CSR and COVID Awareness

Private for-profit organisations, particularly in the corporate sector, generated several communications initiatives for public awareness on COVID, through their Corporate Social Responsibility (CSR) efforts. This theme will aim to look at successful case studies in this area.

Previous Speakers at ICMC

DR. ARIF ALVI

President-
Islamic Republic of Pakistan

MR. FAWAD CHAUDHRY

Federal Minister for Science and Technology -
Islamic Republic of Pakistan

MR. SHAFQAT MAHMOOD

Federal Education Minister-
Islamic Republic of Pakistan

MR. SHEHRYAR AFRIDI

Minister of State for States and Frontier Regions -
Islamic Republic of Pakistan

Cristina Tardáguila

Associate Director -
International Fact Checking Network

Ross Frenett

Founder-
Moonshot CVE

Jennie King

Senior Policy Manager -
Institute of Strategic Dialogue (ISD)

Zarrar Khuhro

Author, Journalist -
Dawn News

SCHEDULE DETAILS ICMC EVENT DETAILS

The conference showcases leading researchers,academics, journalists, and organizations working in the digital space and aims to be a launchpad that brings them all together. The events are focused on bolstering research, building partnerships, and educating the public on various facets of information disorder.

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REACH US Get Directions to the Venue

Convention Center, Islamabad

Club Rd, Islamabad, Islamabad Capital Territory
Pakistan

For Information:

Email:info@icmc.pk

Programme Details

Email:info@icmc.pk

The conference was held on February 11th and 12th, 2020. It was a full day event for both days, with several parallel sessions.

 

Convention Center, Islamabad

Club Rd, Islamabad, Islamabad Capital Territory
Pakistan

Registrations

Email:info@icmc.pk

Programme Details

Email:info@icmc.pk

Registrations close, February 5th 2020 Apply Now.

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